ABSTRACT
After the loss of Mentmore, after the country house became the preservation movement's icon, heritage's current connotations were established: preserving the past's material remains in the name of protecting collective cultural legacies. Heritage helped assign a new role for culture, one increasingly stressing enterprise and commerce. Tourism naturally served as the major market for enterprises trading on heritage and culture. Heritage and culture more broadly effectively marked a shift from declining manufacturing economy to a new service economy heavily dependent on trading on the past, one in essence marketing national history to foreign visitors. Heritage tourism's production of pastness was central to criticism like Hewison's that heritage was a commodity. This critique distinguished between heritage and history: both dealt with the past and its representations; however, heritage was not a disinterested pursuit of the past but more a marketing scheme, an enterprising projection.
