ABSTRACT
This chapter examines the launch, management, and evaluation of an emergency preparedness public education campaign. Upon completing all of the background research, design, and planning, it is finally time for the project team to begin implementing its campaign. Using evaluation methodologies, campaign designers are forced to set measurable objectives that the campaign will attempt to achieve. In order to inform the press about a kickoff or other event, or about the campaign in general, campaign designers create media kits that are distributed to various local and national media outlets. An effective campaign is one in which the goals and objectives set during the preliminary stages of campaign design are met. Process evaluation is conducted at specified points throughout the campaign. In a perfect world, all campaign summative evaluations would stem from perfectly executed true experimental designs. The chapter discusses the three different types of quasi-experimental designs. They are one-shot case study, non-equivalent groups design, one-group pre-test and post-test design.
