ABSTRACT
The New York Times reported in 2011 that 93" of the Fortune 500 companies began testing and deploying iPads shortly after their initial release to the public. The Times concluded that the immediate adoption of iPads was due to the consumerization of technology. By making technology different and fun, Apple won the hearts and wallets of consumers and managers. The research around technology adoption examined the governing theories behind technology adoption and even how vendors try to forecast the sales and adoption rates of new technologies. The authors looked at popular theories and frameworks that influence how technologies ultimately penetrate the enterprise. They looked at historical technology adoption processes and why phased adoption approaches were so popular for so long. They also examined technology adoption in the twentieth century using Crossing the Chasm, The Innovator's Dilemma, and the diffusion of innovations approaches to technology adoption as focal points.
