ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book assesses that the interests of public and private stakeholders tend to converge as companies become aware of their interest in an attractive environment. It discusses projects and initiatives in the Netherlands. The book analyses the community involvement activities undertaken by large companies, and the results of two projects: the Consultation Platform for Urban Renewal and the ArenA Initiative. It also analyses the activities of the regional branch of Business in the Community, which is regarded as one of the most active in the UK. The book deals with the metropolis of Greater London, where economic prosperity goes hand-in-hand with severe problems in the sphere of accessibility, poverty and the environment. It describes the ability and willingness of the private sector to contribute to a sustainable development of London, and shows the barriers towards cooperation between the public and private sectors.
