ABSTRACT
This chapter analyses the road to cross-sector partnerships that ensue from corporate community involvement by looking at the interests of stakeholders and the factors of success and failure that play a role in the coalition-forming process. It discusses the interests of companies and the impact of corporate social responsibility on the behaviour of firms. The chapter describes the interests of local governments and other organisations that may contribute to sustainable urban development. It shows that in the road to partnership several stages can be observed. The chapter looks at the factors that relate to the question whether cooperation is useful and necessary to achieve the objectives set by the relevant organisations. It presents factors that are relevant because organisations consist of people with their own objectives, norms, values and capacities. The chapter summarises a schematic presentation of the coalition-forming process and the identification of success factors.
