ABSTRACT
Kodak is engaged primarily in developing, manufacturing, and marketing consumer and commercial imaging products. Kodak has six key growth initiatives: product innovation and differentiation, digital imaging, service, penetration of emerging markets, market access, and selective equipment manufacturing. The bloated cost structure, bureaucratic corporate culture, and confusing marketing scheme all have Kodak scrambling for solutions. Consumer Imaging is Kodak's largest business unit. In 1994, Kodak announced it would eliminate its non-imaging health related businesses, including consisting Sterling Winthrop, L&F Products, and Clinical Diagnostics, so the company could focus all its resources on its core imaging business. Kodak has entered and operated in many major international markets including the United States, Europe, the Middle East, Africa, the Asia Pacific region, Canada, and Latin America. Kodak has joined 23 other manufacturers of semiconductors in a voluntary partnership with the US Environmental Protection Agency to reduce the emissions of perfluorocompounds and hydrofluorocarbons.
