ABSTRACT
Part III presents ten case studies which offer insights into how some Western MNCs enter and operate in the Chinese market and how they select and collaborate with Chinese partners. These case studies include Atlantic Richfield, Intel, PepsiCo, Xerox, Otis, Kodak, Coca-Cola, Microsoft, Boeing, and KFC. In addition to analyzing both external and internal environments, these case studies illuminate a number of strategic issues such as entry mode, timing of entry, location selection, product diversification, competitive strategy, partner selection, equity arrangement, joint venture management, and operational strategies. All these issues are important decisions and determinants that will affect the evolution and success of international expansion.
