ABSTRACT

T y p efac es im p ly c h a ra c te r th ro u g h th e ir e m p lo y m e n t, m a n a g e m e n t a n d c o n tro l o f space . E a c h ty p e fa ce is a vo ice o f c h a ra c te r , o f ten p ro je c tin g itse lf b e y o n d th e c o n te n t o f th e w o rd s b e in g ty p e se t. T h e b e s t ty p o g ra p h y h a s g ra c e a n d a c e r ta in inv isib ility : in o th e r w o rd s it d o es n o t u p s ta g e th e m essag e b e in g p re s e n te d , b u t r a th e r is a su c ­ cessful c o n d u it th ro u g h w h ic h th e m essag e is im p a r te d , a n d w ith as little u n su ita b ly false o r n e g a tiv e b ia s as possib le .