ABSTRACT
When Deleuze assigns cinema the power to restore faith in the world, he really means faith in "being". In his book on cinema he is, of course, speaking in historical terms, against the background of the desperate experiences surrounding World War II, and yet the problem he addresses is a theological and philosophical one. A film such as Fight Club offers theorists of culture and society with a knowledge of psychology plenty of material with which to pursue their analyses. Subjectivity is a determination of relationships. It refers to a relationship with the self, a relationship which a being enters into with itself and through which it becomes a self. The Modern subject recognises itself sensually in the moving images of the cinema not only because they are images, however. The crystallisation of a hegemony of the visual in occidental thinking is an assumption which is partly due to the cultural scientific discussion in recent decades.
