ABSTRACT
When considering advancements in artificial intelligence (AI) systems through the prism of posthumanism, perhaps the most tantalizing possibility is that of artificial general intelligence (AGI). Paying particular attention to the development of (AGI)-the capacity for computational machines to solve a variety of complex problems across domains by controlling themselves autonomously and even self-consciously ()-this chapter examines how machine-learning algorithms add fundamental complications to the already fraught terrain of digital rights. Persona rights open up more familiar understandings of online privacy or intellectual property by focusing on the practice of endorsement in social media platforms. This chapter deploys the persona rights framework to help consider the double challenge of AI to liberal rights: that AI systems appropriate individuals' private data and intellectual property through machine learning algorithms; and that the imminent development of AGI challenges the whole concept of persona through its posthuman conceit.
