ABSTRACT
The development of Small-Scale Industries (SSIs) in less developed countries (LDCs) is hampered by a variety of problems. The problems may differ from region to region, between one industry group to another, or between individual enterprises within a subsector of manufacturing. The problems may be multidimensional relating to capital or finance, raw materials, management, organisation, technical, skill, demand, distribution and many others. One serious marketing problem facing SSIs is a heavy competition pressure either in domestic market against domestic products made by medium- and large-scale industries or imported goods, or in export markets. Especially in Asian countries affected by the crisis, as a result of the crisis many SSIs in the countries may not have enough resources to improve their production quality during the crisis period. Another problem in relation to global marketing facing many SSIs in Indonesia is the lack of marketing assistances.
