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Rajendra K. Srivastava, Tasadduq A. Shervani and Liam Fahey (1998), ‘Market- Based Assets and Shareholder Value: A Framework for Analysis’, Journal o f Marketing, 62, pp. 2-18
DOI link for Rajendra K. Srivastava, Tasadduq A. Shervani and Liam Fahey (1998), ‘Market- Based Assets and Shareholder Value: A Framework for Analysis’, Journal o f Marketing, 62, pp. 2-18
Rajendra K. Srivastava, Tasadduq A. Shervani and Liam Fahey (1998), ‘Market- Based Assets and Shareholder Value: A Framework for Analysis’, Journal o f Marketing, 62, pp. 2-18
Edited ByRichard Wilson
Edition 1st Edition
First Published 2001
Imprint Routledge
Pages 18
eBook ISBN 9781315205366
ABSTRACT
REFERENCES Aaker, David A. (1991), M anaging Brand Equity: Capitalizing on
