ABSTRACT
Questionnaire The questionnaire includes 184 variables. Its main purpose was to understand the effects of marketing budgeting practices on marketing strategies and allocation of marketing resources. The questionnaire was composed of four blocks of questions; In the first block the respondents were asked to describe the general characteristics of their firms (type of industry, sales, number of employees, characteristics of the employee groups and allocation of human resources, etc.). The second block conV centrated on the organizational characteristics of the marketV ing function, such as factors involved in the marketing deciV sions, resource allocation within the marketing functions in the firm, etc. The third group of questions dealt with organizational characteristics and marketing management practices (e.g., sources of marketing information, common methods of budV geting, training and backgrounds of marketing employees, etc.). The fourth group focused on the socio-demographic and perV sonality profiles of respondents.
