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John C. Mowen and Gary J. Gaeth (1992), ‘The Evaluation Stage in Marketing Decision Making’, Journal o f the Academy o f Marketing Science, 20 (2), pp. 177-87
DOI link for John C. Mowen and Gary J. Gaeth (1992), ‘The Evaluation Stage in Marketing Decision Making’, Journal o f the Academy o f Marketing Science, 20 (2), pp. 177-87
John C. Mowen and Gary J. Gaeth (1992), ‘The Evaluation Stage in Marketing Decision Making’, Journal o f the Academy o f Marketing Science, 20 (2), pp. 177-87
Edited ByRichard Wilson
Edition 1st Edition
First Published 2001
Imprint Routledge
Pages 12
eBook ISBN 9781315205366
ABSTRACT
[16] T h e E va lu atio n S ta g e in M arketin g D ecis ion M aking
