chapter  3
27 Pages

Stereotypes in Mind

ByPerry R. Hinton

W. E. Vinacke argued that stereotypes are concept systems, which could be positive or negative and that organize experience in the same way as other concepts. He contrasted his view with the dominant research of the time that focused on a very narrow set of highly negative stereotypes. In terms of human cognition, stereotypes may be indistinguishable from other categorizations and generalizations. These stereotypes then influence the emotional and behavioural tendencies of the person employing them, such as admiration for a warm and competent group, envy for a group viewed as competent but low in warmth and, contempt for a group low in both warmth and competence. The stereotypes of different social groups can be seen as reflecting how they were perceived in American culture. In thinking about the British police, the stereotype of the British bobby might automatically come to mind, learnt from its consistent portrayal in the media at a particular time in the culture.