ABSTRACT
Female consumers consider both fruits and vegetables as important part in their diets; and therefore, were more likely to report consuming high quantities of fruit and vegetables compared to men. Consumers identified large package sizes as a problem for unwanted wastage of fruits and vegetables. Number of studies has indicated that a perception exists in certain cultures that fresh produce is more expensive than many other food products, particularly more refined carbohydrate rich product. Consumers have generally positive perception of fruits and vegetables, and to a large extent believed that the intake of fruits and vegetables had a positive impact on health status. Age of consumer has profound impact on the amount and preferences of consumption of fruits and vegetables. Fruits and vegetables are very important part of food sector. As the variety of fruit and vegetable throughout the world is very rich due to which the preferences of consumers also vary according to many factors.
