ABSTRACT
This chapter attempts to facilitate an understanding of how to apply the model in the production of multimodal persuasive materials. It presents three cases and how one can think about these concepts toward producing multimodal persuasive messages. Two cases involve a school levy issue: one in a wealthy district and one in a lower middle class community. The third case involves a criminal law suit associated with a police shooting. School levies are a common feature of election season. The benefits of having a strong school district to the community typically include higher property values and access to good colleges and, consequently, better education and good paying jobs, for students. Periodically, a school district that is doing well academically and has wealth in it asks citizens to pass a levy because it needs additional funds to purchase newer instructional materials and technologies to maintain its excellent programs.
