ABSTRACT
This chapter helps to explain how significant the factors "Piagetian programs," "prior achievement," "personality," and "concept mapping" are and why we should stick to term "teacher." It explains what dumb-and-dumber effect is and how to deal with it. The chapter also explains why it is not very useful to talk about learning styles, what self-concept involves and what significance it has for successful learning. The advice that one should start with learning rather than with teaching has become a well-known dictum at least since the cognitive turn in psychology. In the previous century, theories of teaching and learning were long dominated by behaviorism. The main idea of this approach is that learning always happens when one sends out the right stimuli, which then becomes the task of teaching. Methods like learning from models play a special role in behaviorism – and we should not forget how much we learn every day of our lives in exactly this way.
