ABSTRACT
Within just three years, Japan experienced two noteworthy and historic incidents affecting its economic environment. Using the open systems model of public relations, this chapter analyzes, both qualitatively and quantitatively, how public relations practitioners in Japanese companies dealt with and as a result changed since the rapid change in environment through the two historic crises. The hypothesis of this study is that quantitative and qualitative changes increase during crises that bring large external environmental change and that the change is lessened post-crisis as the external environmental change subsides. The chapter also discusses such quantitative and qualitative change in the context of long-term trends in public relations by Japanese companies.
