ABSTRACT
In 1967, Rudi Dutschke, the leader of the German student movement the 68er-Bewegung, called for a long march against cultural hegemony to change the bourgeois West Germany. In the political field, actors struggle for the acquisition of political capital or administrative control over public powers such as law, army, finances, etc. Power may be exerted though totalitarian control, force or more subtly through hegemony. It refers primarily to the ability of the dominant classes to exercise social and cultural leadership. In psychological warfare, subversion mainly refers to a series of activities intended to overthrow established authority in a country. Subversive propaganda of agitation is also the easiest way to obtain short-term political gains, as it allows one to employ the most simple and violent sentiments through the most elementary means. In cultural studies, subversion is mainly discussed in terms of resistance to hegemony. This struggle can be understood as a response to inequalities or inability to fit into the system.
