ABSTRACT

This chapter depicts the gruelling manoeuvres of spokespersons in a multifarious, post-apartheid South Africa. Examples and postulations in the chapter stem from data gleaned from discourse analyses that have been documented since 2007. The chapter demarcates the spokesperson remit, proposes a contextual definition of the term spokesperson and describes types and performance dimensions of spokespeople. The chapter offers an appraisal of the distinct dilemmas of spokespeople in South Africa with their retorts and defenses of issues and utterances by individual leaders in the country. It considers spokespeople speaking for leaders in the government sector. The activities of this sector are regular news and spokesperson successes and mishaps have been ascertained through the recorded discourse analyses. The chapter concludes by offering promptings for the 'anatomy' of a spokesperson in South Africa. These offerings might offer insight to spokespeople when they have to communicate on multiple platforms with all of their audiences during the post-truth in an age of illogic.