ABSTRACT

This chapter discusses the relation between the body and media and examines how the body is performed through its entanglement with exercise, clothing and plastic surgery. It argues that the images, and that intimacy is present in very different manners on the two blogs analysed. The chapter focuses on two (Danish) blogs: Sidsel and Lasse and Gina Jaqueline. Lasse's use of the before-and-after photo testifies to an attempt to isolate the body and to view bodily improvement through a 'neutral' or 'objective' lens. Gina declares that lip enhancement through injection will happen in the near future. The chapter highlights the intertwined relation between bodies and media and also examines how this intimate relation is performed on the personal fashion blog. It investigates the fashion blog as a producer of both new bodies and new ways of experiencing and performing bodies. The chapter also analyses bodily performance, drawing on feminist theory concerning the body.