ABSTRACT
This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might.
The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection.
With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.
TABLE OF CONTENTS
part 1|125 pages
Debating China’s soft power strategy
chapter 1|20 pages
Projection of China’s Soft Power in the New Century
chapter 3|18 pages
Ironies of Soft Power Projection
chapter 4|19 pages
Vessels of Soft Power Going Out to Sea
chapter 6|16 pages
Branding as Soft Power
part 2|135 pages
China’s global soft power under Xi Jinping