ABSTRACT
This chapter presents three main aspects of analytics and knowledge in the action-oriented view: organization environment evolution, political environment evolution, and transforming the analytics workflow into models that can be embedded into business processes. It devotes less space to scientific analytics than the other categories, since by definition, the purpose of work in strategic knowledge category is to add to an organization's intellectual capital. The chapter focuses on classification by Chambers and Dinsmore to help understand the effect of opinion/fact differences. It looks at the history of analytics. The chapter explains why the authors believe that knowledge management is the key to successfully putting analytics into action. It discusses many examples, looking at data, the analytics techniques, and the people, process, and technology issues of implementing the system. Knowledge creation through analytics can be costly in both the search for solutions and in their implementation. Companies can lose the investment because they are insufficiently prepared to use the new knowledge.
