ABSTRACT
One may be used to producing pre-recorded video, and with that format, some of the most successful shows are around one minute. With live video, the consideration is, what is the tipping point between 'being interesting and worthwhile' and 'being live long enough to get a good audience'. Of course, a lot of live-streaming is about being spontaneous and in-the-moment. A longer show is inevitably likely to get more viewers than a shorter one, but it is not just about the sheer numbers. Facebook distributes videos (pre-recorded/'once-live'), based on how much of each one is watched: 'percent completion'. In other words, completing a longer video is a bigger commitment than completing a shorter one. So longer videos will be given a weighting in the distribution algorithm, although longer videos that people do not want to watch will not perform better.
