ABSTRACT
Vietnamese universities have incorporated English-Medium Instruction (EMI) into their academic offerings as part of their strategy to enhance the quality of academic research and teaching. Many Vietnamese universities are under-resourced and inadequately prepared for EMI; the success of its implementation remains questionable. This chapter examines the effectiveness of EMI implementation in Vietnamese universities from the student perspective. Data from nine focus group interviews with undergraduate students enrolled in Business courses at four universities indicates that most students favoured EMI. However, these students faced difficulties in dealing with demands of their academic programs. Sharing the belief in the social and economic returns of EMI, these students developed effective coping strategies as they progressed through their programs. However, the extent to which students obtain prestigious high paying jobs as a result of their EMI learning experiences has yet to be demonstrated.
