ABSTRACT
This introduction presents an overview of key concepts discussed in the subsequent chapters of the book. The book discusses what it takes to create and sustain magnetic leaders. In many companies, culture is created by default. It focuses on the common thread in organizations where employees love to work and customers love to do business. Leaders are added to the mix with little thought about how they will impact culture. The most successful companies understand the impact leaders have on company culture. They are also aware of the direct connection that company culture plays in attracting employees, customers, and profits. That explains why they are willing to make the investment required to create workplaces that attract and keep the best. Subcultures vary, depending on who is in charge of a particular department or working group.
