ABSTRACT
The quickest way to propel the career forward is to be assigned high-profile projects. It might be a project personally sanctioned by the CEO or a highly visible initiative that will be watched closely by many. Plum assignments are given to those who can be trusted to successfully complete the work. Trust is based on reputation. At the end of the day, most people are working to advance their careers. Naturally, those with strong personal brands are the first names to come up when discussions regarding promotions take place. It's important to make sure all aspects of the personal brand are consistent across all channels and attract the right attention. There are plenty of people out there who can work long hours for the right deal. The strength of magnetism goes beyond improving organizations, attracting customers, and increasing profits.
