ABSTRACT

“Let’s all put an end to bullying, right now! … 5, 6, 7, 8 …!” A tracking shot moves through a school, revealing its entire student body singing, dancing, and holding signs, like one that reads “bully-free zone.” At first, the ensemble video suggests a utopian collaboration in which bullies and bullied kids have come together under one auto-tuned pop anthem. But when the song reaches the chorus, the lyrics take a dark turn:

Let’s all get together and make bullying kill itself! Bullying is an ugly thing, let’s shove its face in the dirt, and make bullying kill itself!

(South Park, “Butterballs” episode [2012])