chapter  9
15 Pages

Technology and Performance

Digital production tools are extremely valuable to performers, especially those in fields such as newscasting, who often work intimately and on limited budgets. Digital computer-based edit bays and compatible digital cameras are essential to creating cost-effective programming. Making broadcast-quality content accessible to people requires understanding the basic principles of style, talent image, and well-developed, fresh material. Regardless of new gadgets, the principles are timeless. What this comes down to is more opportunity and competition for the performer. You need to have a large, cohesive set of skills and know how to use the new technology to work out imperfections so that you can develop your image into a marketable performer.