ABSTRACT
T hus far we’ve talked a lot about social media and its ever-evolving status. At the core of social media are social networks like Facebook, Twitter, YouTube, and other websites/communication platforms that connect us to the world. While social media is more than just a series of websites, it would indeed be virtually impossible to network with others without these and other aforementioned sites. In this chapter we identify social networking platforms and examine marketing strategies that allow for maximum brand exposure in the sport industry.
