ABSTRACT
Given how precious time is, you would think we would be more deliberate, both as individuals and as organizations, about how we use it. But we’re not.
Step back for a second, and set aside all the things you “need” to do today-all the meetings, all the e-mails, all the phone calls, all the bureaucratic forms and processes that require your attention. Imagine for a moment that you could spend the day investing your work time in anything you wanted. What would you do? You would probably choose to work on things that really matter. You would solve big problems, think strategically about how to get ahead of the competition, help brainstorm your company’s next innovation.
