Finding the five tribes
This chapter focuses on the underlying activities and goals of the owners and operators of the firms. Small firms are natural extensions of their owners' capacities, goals and aspirations. The chapter details the method and data that support the Five Tribes. Factor analysis impact maps (FAIM) were used to collect the data on which the Five Tribes analysis is based. FAIM begins by displaying a set of potential factors at the outer region of the dartboard that could be affecting a business decision-maker. The centre of the dartboard represents what is of core concern to the business. A stratified sample was drawn with the target distribution of responses aligned to the Australia Bureau of Statistics business sample profile on variables including state/territory and number of employees. Respondents were typically the most senior decision-makers within the firms, usually business owners, chief executive officers or managing directors.