ABSTRACT
The relationship between design and visualization requires considerations about methods and techniques of representation. This is especially important, even for industrial products as information technology is affecting their visualization and product configurators are changing the relationships among the actors involved in their production. Product configurators must take into account aspects of communication that are beyond the normal designer–client relationship. Industrial products usually have among their features a lack of an exclusive relationship between designer and client. Customization introduces a variable in the relationship between designers and customers; the latter stay abstract and belong to a category, but they input variables depending on personal choices and tastes. A computer graphic imagery application on the internet has permitted new forms of product communication and marketing, resulting in more interactive and even better performing configurators. Serial production caused a diffused lowering of the aesthetic quality of objects, as reaction movements in the nineteenth century, especially in England, have already shown.
