ABSTRACT
In developed markets, events management has evolved as an industry in itself and provides clients and corporations with services, facilities and management for putting on an event. An event management company will provide its expertise for creative and themed events, such as parties, product launches and celebrations. They organise most elements for the running of an event, such as theme and decoration, creative concepts, budget management, venue sourcing, and liaison with suppliers and contractors. A production company specialises in events that require detailed technical elements, such as business conferences and concerts. In undeveloped and developing markets, the structure of the events industry is noticeably flat. In undeveloped and developing markets, few, if any, specialised event companies exist. Those that do exist have limited or no access to quality training and quality experience in the art of managing events, so the way they organise events evolves in a local fashion, which most often cannot achieve professionalism.
