ABSTRACT
In-house is someone within an organisation who is charged with the responsibility of managing all the company’s events. This may be a knowledgeable and experienced event organiser, such as the in-house head of events. The second type of event organiser – the external specialist – may be freelance or could be working at an event management company or agency. They will be in a position to propose the event concept, construct the budget, then execute the event using their specialist experience and trusted industry contacts and suppliers. The third type of event organiser is the one employed at the venue. Venues that are busy with events will have an event management team to manage enquiries and convert them into sales, manage client accounts and relations, manage the event logistics and ensure their clients’ expectations and needs are met.
