ABSTRACT
Concurrent Engineering (CE) is a method used to shorten the time to market for new or improved products. It can be assumed that a product will, upon reaching the marketplace, be competitive in nearly every respect-such as quality and cost, for example. But the marketplace has shown that products-even though competitive-must not be late to market because market share, and therefore profitability, will be adversely affected. Concurrent engineering is a technique that attempts to address this issue.
