chapter  6
Transport Manufacturing Sector Case Studies (Automotive, Aerospace, and Defense)
Pages 40

The global automotive and aerospace industries experienced a sweeping transformation during the 1990s driven by deregulation, technology, trade competition, and consolidation. We studied four enterprises operating in this sector: Bayerische Motoren Werke AG (BMW), DaimlerChrysler, Matra Automobile, and Airbus Industrie. The strategic environment facing these companies is radically different from the situation in the late 1980s.