ABSTRACT
After Charles O. Prince took the reins of the corporate giant Citigroup on October 1, 2003, he referred to the company as “serial sinner” in terms of ethical business practices. Prince once stated, “I never thought that you had to say to people, ‘We want to grow aggressively-and don’t forget not to break the law” (Schultz, 2004, p. 74). The important connection between ethical concerns and corporate communication have recently become matters of debate as company scandals
at World Com, AIG, and Enron have caught the public’s attention.
