ABSTRACT
Films and printed material are produced as resource, back-up and information packages. Studies are done on drug education programs; evaluations of drug education films are circulated; promotion campaigns are launched to sell packaged materials. Films are frequently thought to be the solution to this dilemma: a thirty minute drug education film could be used to fill the class period and still transmit much-needed information. The Audio-Visual Assessment Group of the Ontario Addiction Research Foundation has reviewed over 350 drug education films during the past seven years and never manages to exhaust producers’ and distributors’ catalogs. Since cost is a large factor in use of films, perhaps social, or community organizations could be persuaded to help finance rental or purchase of good, new films. The situation could be remedied by more efficient marketing, distribution and utilization of the better drug education films constantly coming onto the market.
