ABSTRACT
Cross-cultural communication is now a fact of life for organizations that wish to broaden the market for their products or services. No longer can they assume that their documents will be read by a homogeneous or near-homogeneous audience based in the same culture as they are. Even within a specific country, there are cultural characteristics that influence how the audience will receive the documents and how much credibility they will place in them. Authors now must consider the audience’s culture as well as the other areas that make up audience analysis-demographics, user profiles, role in an organization, psychological needs, and much more.
