ABSTRACT
This chapter describes the roles that different actors must play. The production of toys—or any consumer good—will not become truly sustainable without the participation of designers, governments, citizens, and corporations. The Q'ewar doll is being produced to help create sustainable livelihoods for the impoverished young women of Andahuaylillas, Peru. The chapter discusses of scale, linkages with systems of sustainable production and consumption, and the roles of different actors in these systems. It is much more difficult to accomplish the humanization aspect of sustainable product design by making incremental changes. Radical changes would reflect a paradigm shift in product design, production, and consumption, something we cannot accomplish by tinkering at the edges of current business systems and models. Sustainable product design criteria can serve as such a compass by offering a vision that values safe and healthy workers, consumers, communities, ecosystems and economies, rather than a view that assumes that trade-offs are necessary in the name of progress.
