ABSTRACT
As stated in the holy Quran, a Muslim woman is obligated to wear a jilbab (a veil). In the 1980s, hijab was commonly adopted in the majority in the Islamic boarding schools. In recent years, the number of Muslim women wearing hijab has experienced a significant increase. We suspect the increasing numbers are due to various modern fashion influences in the hijab design. Hijab has been transformed from the traditional designs into the more modern and fashionable ones. Therefore, this research aims to observe the influence of religiosity, the Subjective Norm (SN), and the Perceived Behavioural Control (PBC) against the decision of Muslim women to wear hijab according to the Theory of Planned Behaviour (TPB). This research is undertaken using questionnaires with closed questions about religiosity, SN, and PBC to 270 Muslim women in three provinces in Indonesia. The data analysis used factor analysis and logistic regression. The outcome of this research illustrates that religiosity is indirectly connected to the decision to wear hijab. Religiosity has a positive correlation with SN and PBS. Furthermore, SN and PBC produce a significant impact on the decision of Muslim women to use hijab. This study also attempts to give information for hijab producers to understand their consumers.
