ABSTRACT
The locus of the exercised judgment introduces yet another tension, namely between the individual entrepreneur and the broader entrepreneurial community. From the point of view of the individual entrepreneur, what matters is whether they are successful or not. The success of others is not immediately relevant. The issue here arises when we stake our entrepreneurial journey on experiencing success and thus may start looking for the evidence of success before undertaking action. At the outset of the entrepreneurial journey, when we have 100 per cent blueprint, the projected consequences are based on intuition and hope. Any attempt to exercise sound judgment is bound to raise a red flag for the action. This is the position in which many entrepreneurs find themselves, whether as part of start-up efforts or initiatives within existing organizations.
