ABSTRACT
An informed, rational market—the economic human—is the agent of change in this new future. In the new future of the Next Curve, there will be less and less global loyalty to a given provider system for any and all services. As part of this market focus, repositioning strategies need to take into full account the shift from disease-specific, episodic care to whole-person care and condition-related care coordination across the span of treatment, recovery, and lifestyle enhancement. Routine stuff services, the large health system will need to be fully responsive to consumer demands for convenience and market-competitive pricing. The implications of this new market ecosystem are staggering. Health care institutions are a high-fixed cost business. The Routine Stuff category includes the bumps, bruises, sore throats, and other hazards of everyday life. Disease- and Condition-Related Care category consists of injury- or disease-specific treatment at various levels and stages of care.
