ABSTRACT
The most useful definition of social capital in the twentieth century was created by French philosopher Pierre Bourdieu. Specifically, he referred to social capital as being comprised of "durable networks of people," the growth of which created rising economic activity. The hallmark developmental traits of true morality, lack of prejudice, and acceptance of fact are those that will propel our New Giants, the future leaders of industries, to that place. New Giants Rising will take people through the two historical Followership Cycles, draw parallels between them, and ultimately lay the blueprint for the construction of the social capital of the twenty-first century. A social capital system is successful when people demonstrate persistence in their pursuit of common goals. Those mutually beneficial goals are what keep people engaged and what hold the system in place. But when stress reduces people's willingness and ability to pursue those common goals, social capital stops growing and begins to deplete.
