ABSTRACT
The highly competitive Giant leaders of the twentieth century came to be revered as the Greatest Generation for their selfless service to the needs of others, particularly during World War II. Growth in professional service firms, and the economy in general, was commanded by Giants. In a self-actualizing state, human beings move beyond their own importance to recognize the importance of other human beings. As a person who had arrived at a level of human development just below self-actualization, Rockefeller was preoccupied with his own self-importance and consumed by individualism. Giants of medicine and other professional services certainly didn't need constant reassurance of fairness, equality, and meaning to foster group persistence of effort. In the context of Followership Agreements of the Giants, the lack of equality and assertion of status was simply viewed as an irritating but unavoidable byproduct of team hierarchies. Social capital must instead form around crowdsourced, joint purpose rather than Giants.
