ABSTRACT

A Followership social media site is the only plausible way left for us to formulate, negotiate, and construct a functioning growth engine for social capital, based on the highest order of the needs of people. In any Followership cycle, social mobility happens through the reconciliation of the unique self and its mobility compared to others, where meaning is determined. Followership outcome markers must be agnostic as to their source. A social capital site is a place to provide equal access to everyone's differing perspectives. Followership social capital sites are not a place for determining, legislating, educating, and enforcing moral behavior; they exist for a society to decide how they will proceed together to define and address common problems. Followership social capital sites must be sustainable. In the face of that murky future, it is a legitimate question as to whether we should start investing in formal Followership social capital sites yet.