Media

Media education in the National Curriculum in England has been contained within English. This has provided positive opportunities for teachers and learners, raising the profile of moving-image texts, introducing the idea of multimodal texts, and emphasising the importance of digital media. Media education has existed in various versions of the National Curriculum as a sub-set of English, where, significantly, it has been located within the reading component. The rhetorical stance of media education could be considered under the headings institutions, texts and audiences. The children realised that audiences different from themselves may have different interests, which they would need to address in their campaign. They considered the value of different media, including radio and the internet. They had learned something about the importance of audience media preferences. The idea of media institutions is a staple of media education.