ABSTRACT
The National Association for the Practice of Anthropology carried out a survey of their membership in 1991. In 2005, the first ethnographic practice in industry conference (EPIC) took place, bringing together professionals from a wide variety of industries to discuss aspects of the use of ethnography in their organizations and businesses. In 2010, the American Anthropological Association's Committee on Practicing, Applied, and Public Interest Anthropology (CoPAPIA) published a landmark study of Masters Graduates entitled The Changing Face of Anthropology. The most comprehensive and useful study of practitioners to date, this study highlighted the importance of training, the wide range of jobs practitioners do, and their feelings about their discipline. Many of the jobs available to anthropologist practitioners can also be done by people trained in other disciplines. To succeed in the non-academic marketplace, anthropology graduates need to be very clear about why anthropology is relevant to a specific job opportunity, and what value-added they bring.
